What’s the objective of your website?

How Effective is Your Website?

There’s a well-told adage that you only get one chance to make a first impression. This is especially the case in the online sphere, as the average user will only spend 58 seconds on a website, with 55% of visitors dedicating less than 15 seconds of their time to perusing your site. This means that within 15 seconds of someone clicking on your website you need to make a big enough impression to make them want to stay
To make the best possible first impression on the people who visit your website, it’s essential that you understand your online visitors and what they want. In doing so, you’ll be fast-tracking your business into gaining more business leads and improving the overall quality, and level of user engagement on your website.

How Can I Learn About My Website Users?

When people visit your website, you can use a tool like Google Analytics to track what they’re doing. Google Analytics will allow you to collect the following information:
  • How many visitors you’re getting
  • How long people are spending on your site
  • What pages they’re looking at, and how long they’re looking at them
  • Which links people are clicking on
  • Which pages people are spending the most time on
  • Which pages people spend the least amount of time on, or which pages people view before leaving your site
  • Plus much more!
In a perfect world, this information would tell you that people love your site and you don’t need to make any improvements! However, as wonderful as this would be, even if you have the best website in the world there’s always room for improvement.
By using a tool like Google Analytics, you’ll be successfully analysing the habits of your users, and identifying the areas of your site that are working well, along with the areas that might need a little extra work. This might mean removing the links or pages that no one clicks on, or making each page more user-friendly.

How Can I Test What Works, and What Doesn’t?

A/B testing is a fantastic way to improve your website based on real information about what your users prefer. Essentially, A/B testing involves creating two versions of the same web page, and seeing which one achieves the best results. This is because half of your users will see one version, while the other half will see the alternative version. You can do A/B testing with anything as simple as where to place your social media plugins, to something as big as the overall display/layout of your page. This technique is so effective that even Facebook uses it when they’re testing the effectiveness of their proposed updates.
The online marketplace is an incredibly competitive realm, which is why understanding your audience and tailoring your web content/design to their needs/wants is so important.

The World According to SEOs

The mega-advancement of computer technology in the 21st century has honed the competitive edges between businesses to an unprecedented sharpness. Whether it’s “Mom and Pop” corner stores or huge conglomerates, immediate brand recognition often draws the line between success and failure. A primary key to achieving that critical recognition is effective navigation through the world of SEO. SEO, or Search Engine Optimization, can make or break a new business.Furthermore, poor SEO usage and maintenance can interrupt or curtail the growth of an already established company. The primary SEO objective is for the potential customer to be quickly directed to a website, whether using Google, Bing or any other online search engine. Additionally, strong search engine optimization will keep a company’s name at, or near, the top of the listings page(s) opened by the search engine. There is only one chance to make a memorable first impression, which is why it’s important for a company to conduct SEO audits of its website.

A company has two options for an SEO audit:

1) bring in an expert analyst for its website review or 2) DIY (Do It Yourself). The second option is not as daunting as it may sound, and is usually very cost-effective for smaller businesses. There may be a bit of stumbling in the first DIY audit but, as a rule, practice tends to make future SEO assessments flow more smoothly, consuming 30 minutes or less. Not surprisingly, DIY audits tend to be significantly less in-depth detailed than those 35 to 70 hour professional reviews but they do provide a basic analysis and help to identify rough spots. At some point, however, it’s a good idea to take the plunge and schedule one of the “biggies.”

First, begin by identifying the company’s:

1. Domain Name. This is the company’s Internet address for its website. It should be shorter than 15 characters, easy to remember and to type, easy to pass along via word-of-mouth. Root domains have extensions such as .com, .net, .org,

2. Brand Name. This can be a word, initials (IBM, Apple), etc. to identify a product and/or its manufactu

Some companies may include location in their audits if local searches are import

Those three pieces of information, especially the first two, clear the way for the second step, which is the Traffic Overview assessment.Then, go to the company’s Homepage and assess its general appearance. The keywords are vital for Search Engine Optimization. One of the best ways to determine keyword strength is to go to MOZ SEO Toolbar (free) and check the company’s title and description. Another handy (free) site to use in this step is the Web Developer Toolbar.

Not only will the company’s familiarity with its site’s effectiveness be increased through a DIY, but it will also allow the company to deal much more intelligently when the time for that big SEO arrives.  

What’s the objective of your website?

How Effective is Your Website?

To make the best possible first impression on the people who visit your website, it’s essential that you understand your online visitors and what they want. In doing so, you’ll be fast-tracking your business into gaining more business leads and improving the overall quality, and level of user engagement on your website.

How Can I Learn About My Website Users?

When people visit your website, you can use a tool like Google Analytics to track what they’re doing. Google Analytics will allow you to collect the following information:
  • How many visitors you’re getting
  • How long people are spending on your site
  • What pages they’re looking at, and how long they’re looking at them
  • Which links people are clicking on
  • Which pages people are spending the most time on
  • Which pages people spend the least amount of time on, or which pages people view before leaving your site
  • Plus much more!
In a perfect world, this information would tell you that people love your site and you don’t need to make any improvements! However, as wonderful as this would be, even if you have the best website in the world there’s always room for improvement. By using a tool like Google Analytics, you’ll be successfully analysing the habits of your users, and identifying the areas of your site that are working well, along with the areas that might need a little extra work. This might mean removing the links or pages that no one clicks on, or making each page more user-friendly.

When to Update Your Website and Why

A lot of people ask us “how often should I update my website?

Truth is, there is no magical figure or time frame for updating your website. Whilst updating, redesigning and reengineering your website is important, decisions on when to do so should be based on your business objectives and economical considerations, rather than an allocated time period. There are some fundamental questions to ask yourself before deciding on wether or not to refresh your site Is your website not generating the traffic you’re hoping for? Are you not getting enough conversion through your website? Does your website not reflect exactly what you do as a business? Are you receiving high bounce rates from your website? Are you embarrassed to direct people to your website? Yes to any/all of the above are definitely signs that your website needs to be updated.

3 Important Factors to Consider for Website Updating:

1. Is your website responsive?

Websites need to be accessed on desktops, tablets, mobile phones, and any other devices. The design of your website should responsively adjust accordingly for ease of user experience. Interesting Responsive Facts: This year, Mobile web use has overtaken Desktop for the first time In a 2012 Google study, 74% of people said they’re more likely to return to a mobile-friendly site, and 67% of people said they’re more likely to purchase products from a mobile-friendly site. these figures are only expected to keep rising.

2. Is your website easily updated?

Your website, as your digital business card, should be constantly updating and growing with your business. To stay in tune with your operations, keep your new and existing clients informed, and incentivise Google to keep sending searchers to your relevant website. A user friendly CMS (Content Management System) is critical for performing regular updates with ease. Interesting CMS Facts: The most common CMS platform, WordPress, currently powers more than 27% of the entire internet WordPress represents 59% of all websites using CMS There are over 74 million website’s currently relying on good old WordPress

3. Do your users enjoy their experience on your website?

The modern internet user is time poor, internet savvy, and spoilt for choice… meaning you only get a small window of opportunity to earn their trust once they land on your website. Ensuring your website is easy to navigate and provides all the important information is essential! Interesting UX Facts: It takes less than a second for a user to make judgment on your website 55% of website visitors spend less than 15 seconds on any given site Heat Mapping technology can be used to effectively test how users interact with your website

The Social Media Trends You Need To Know About In 2017

While social media can be a priceless tool for any business, regardless of its size, it’s also a tricky beast to handle due to its constantly shifting technology and dynamics. New trends and features appear on a constant basis, so keeping on top of what’s new in social media is essential to anyone interested in digital marketing. Be aware of these evolving trends if you want to succeed on social media in 2017. 1. Video content will continue to dominate. 2016 has been a huge year for video, with video-centred apps like Snapchat hitting over 10 billion daily views on its videos and other social media channels like Facebook enabling auto-play on all video content across their newsfeeds. The takeaway from 2016 is that video is growing, and will only continue to grow. Brands need to be incredibly sensitive to the effectiveness of video content and focus their attention on utilizing this tool, rather than shying away from the opportunities it presents. 2. Video goes live. The video content we’ve seen from 2016 has moved from pre-recorded clips into something far more innovative and exciting. Though Twitter kicked things off with Periscope, Facebook is currently leading the way with its Facebook Live real-time video feature, and brands are quickly catching on that this could be a major moment for them to expand their reach. 2017 will see more authenticity from branded video content marketing, as well as some inevitable missteps. 3. The bots are coming. AI technology has allowed social media channels to create automatic chat bots that enhance the experience of their users and fetch useful data that can be used to improve services and revenue. Brands are quickly picking up on this useful technology and we should see many more bots taking over customer service roles in 2017. This tool could be a major leap forward in both enhancing your business’s customer satisfaction levels and improving your data collection strategies. 4. Vanishing content. When Snapchat first launched its unique expiring content app strategy, marketers were understandably frustrated by the trend. Thankfully, 2017 should see brands getting completely comfortable with this new and more urgent form of content marketing. Brands should take the opportunity to be inspired by the challenge of expiring content, and push themselves to develop campaigns that grab their audience’s attention before it’s too late. 5. The ongoing importance of social media influencers. Influencers have become a major feature of the digital marketing world in the past year, with everyone from teenage YouTubers to reality TV stars getting paid to share messages for brands. You should expect to see this phenomenon continue to grow in 2017, with more brands creating innovative ways to reach new customers through rising influencers.

4 Effective Ways to Keep Visitors on Your Website

Attracting people to your website isn’t enough if you want to really push your business forward. What you need is to make them interested in it so that they stick around and subscribe to your updates or at least bookmark the page. Offering interesting content and having a beautiful website design will go a long way in making the visitors stay on your pages. However, there are more ways to increase the efficiency of your site that you definitely need to use: 1. Ensure the highest loading speed possible Internet users today consider three seconds to be too much of a loading time, so if your page needs this long to appear, you will be losing potential customers. Optimise your website using every possible solution in order to increase the speed without losing its appeal. Remember that videos and high-resolution images take longer to use, but they are necessary as visual content offers best returns. Try to find the perfect balance of speed and quality, and optimise this type of content for mobiles considering that many people use relatively slow 3G connections. 2. Personalise the user’s experience If you run an eCommerce website, you need to include a top-quality Search and Suggestions features that will help your customers find the products they are interested in fast. Any type of personalization you can integrate into your website will be a great addition as it will enhance the user experience and boost their affection for your brand. 3. Make sure every piece of your website is made by professionals Although there are many DIY website building platforms, the pages created with them will never look as good as the ones designed by pros. Nowadays, a website is more important than an actual office, because more consumers find you online. To make the best impression on them, you need to make sure that it’s not only the pages’ design that looks professional, the content must also be of the highest quality. When you post visuals, use top-quality images and videos from specialized photographers or free databases. 4. Develop a unique layout The ease of navigation is another important factor that affects the user’s experience of your website. You should make your page look interesting and original, so that it doesn’t look like a cookie-cutter copy of a standard design, but don’t make it too extravagant so that people can find their way around with ease. Always have your website A/B tested to see which scheme works best.