The mega-advancement of computer technology in the 21st century has honed the competitive edges between businesses to an unprecedented sharpness. Whether it’s “Mom and Pop” corner stores or huge conglomerates, immediate brand recognition often draws the line between success and failure. A primary key to achieving that critical recognition is effective navigation through the world of SEO. SEO, or Search Engine Optimization, can make or break a new business.Furthermore, poor SEO usage and maintenance can interrupt or curtail the growth of an already established company. The primary SEO objective is for the potential customer to be quickly directed to a website, whether using Google, Bing or any other online search engine. Additionally, strong search engine optimization will keep a company’s name at, or near, the top of the listings page(s) opened by the search engine. There is only one chance to make a memorable first impression, which is why it’s important for a company to conduct SEO audits of its website.
A company has two options for an SEO audit:
1) bring in an expert analyst for its website review or 2) DIY (Do It Yourself). The second option is not as daunting as it may sound, and is usually very cost-effective for smaller businesses. There may be a bit of stumbling in the first DIY audit but, as a rule, practice tends to make future SEO assessments flow more smoothly, consuming 30 minutes or less. Not surprisingly, DIY audits tend to be significantly less in-depth detailed than those 35 to 70 hour professional reviews but they do provide a basic analysis and help to identify rough spots. At some point, however, it’s a good idea to take the plunge and schedule one of the “biggies.”
First, begin by identifying the company’s:
1. Domain Name. This is the company’s Internet address for its website. It should be shorter than 15 characters, easy to remember and to type, easy to pass along via word-of-mouth. Root domains have extensions such as .com, .net, .org,
2. Brand Name. This can be a word, initials (IBM, Apple), etc. to identify a product and/or its manufactuSome companies may include location in their audits if local searches are import
Those three pieces of information, especially the first two, clear the way for the second step, which is the Traffic Overview assessment.Then, go to the company’s Homepage and assess its general appearance. The keywords are vital for Search Engine Optimization. One of the best ways to determine keyword strength is to go to MOZ SEO Toolbar (free) and check the company’s title and description. Another handy (free) site to use in this step is the Web Developer Toolbar.Not only will the company’s familiarity with its site’s effectiveness be increased through a DIY, but it will also allow the company to deal much more intelligently when the time for that big SEO arrives.